Does music affect our wine preferences, as researchers in Scotland are saying? My guess is that this effect is being driven by differences in emotional states (i.e. different songs elicit different emotions which in turn affect sensory experience), but it’s hard to say without seeing the data. Either way, it’s fun to think about song-wine pairings. Perhaps bottles should be served with headphones and a cd player. Or, perhaps, I’ll never think about this article again.
May 14, 2008
Effect of music on wine preference?
Posted by CarloV under Science, Wine | Tags: Music, Psychology of Wine, Science, Wine Pairings |[3] Comments
May 14, 2008 at 5:28 pm
For my first comment…a grammar kvetch. you’ll have to pardon me, but in the end it is constructive and fewer people will cease to read your blog due to grammatical snobbery. Might want to edit this, unless of course it’s exactly what you meant.
Perusing the article, it does not appear that the researchers are suggesting that music CAUSES wine preferences to exist. They DO suggest that music could INFLUENCE wine preference, which can at least be explored. The researchers are thus saying that music may AFFECT wine preferences. I doubt they claim that it EFFECTS wine preference.
I like my grammar dry, with a deep fruited finish: http://grammar.quickanddirtytips.com/affect-versus-effect.aspx
here’s a gratuitous link to a grammar blog.
I like reading your blog. You sure eat lot of times at lots of places and also do a lot of cooking and then writing about the cooking and the eating. Eat, Drink, and Write on!
May 14, 2008 at 9:38 pm
I guess wine is just better when it is paired with something else, first food, now music!
May 15, 2008 at 10:31 am
Actually, Simon, writing “effect” instead of “affect” is a usage error, not a grammar error.
Unfortunately, writing “grammar” instead of “usage” is also a usage error, and so, due to my usage-related snobbery, I will no longer be able to read your comments.